No, it isn't, and I can give you a few examples of how anime really isn't popular anymore. Toonami on Cartoon Network is practically an afterthought. It's the only anime-lineup on cable TV, but it only airs after midnight on Saturday, when most people are already asleep.
In addition, the closure of Bandai USA didn't make any news, whatsoever. You had to be subscribed to Anime news sites, or anime-based forums to read discussions on it. Also, in retrospect, no one on SSF even knew (or cared) about Bandai's closure in the Anime thread. I posted about it once, and everyone practically ignored it
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I've watched anime for a very long time. Gundam (every series ever created), Evangelion, DBZ, Fist of the North Star, Guyver, Inuyasha, Ghost in the Shell (SAC and 2nd GIG), Cowboy Bebop, you name it. But, I have to say, that Crows is absolutely right when he mentioned that anime is reserved for a niche culture. It's not as mainstream as it was back in the early 2000's, when Gundam Wing and DBZ sparked a craze for all-things Japanese. I remember when video stores like Suncoast and FYE had entire walls dedicated to Japanese animation. But, now days, you'd be hard-pressed to even see a small display stand with anime DVDs or Blu-Rays.
Mangas are not popular - I can tell you that. At all of the major comic book stores in NYC like Midtown Comics and Jim Hanley's Universe have their mangas stuffed away in miscellaneous corners of the stores on small book-shelves. They're always discounted for 10 to 15 percent off, but no one ever buys them. It's a shame, because many of the books are so old and discolored from oxidation.
People who are seriously interested in manga, would have to visit the Japanese book stores like Kinokuniya and Book Off, where they have entire floors dedicated to manga, anime, and Japanese movies.