here is something for you guys to read (if you care to pay attention)
Scarcity Marketing:Use the Fear of Shortage to Sell More (Subscriptions)
https://www.sitepoint.com/blogs/2010/01/28/scarcity-marketing/
Benefits of Scarcity Marketing
The primary benefit of using scarcity marketing in your business is being able to position your products as services as a commodity. This drives up the perceived value of what you’re selling, and the fear that it has limited availability makes people act fast to purchase.
Scarcity can also present an opportunity to engage your audience in a new way. By creating an interesting background that shares the reason for the scarcity (such as a one-of-a-kind product or special edition that has significant meaning), you can capture and keep the customer’s attention.
Lastly, when it’s done effectively, scarcity marketing can also create a cult following. Going back to the example of Cabbage Patch Kids, every kid wanted one and all of the “cool” kids had one. It can create a powerful loyalty among your audience.
Scarcity Marketing:Use the Fear of Shortage to Sell More (Subscriptions)
https://www.sitepoint.com/blogs/2010/01/28/scarcity-marketing/
Benefits of Scarcity Marketing
The primary benefit of using scarcity marketing in your business is being able to position your products as services as a commodity. This drives up the perceived value of what you’re selling, and the fear that it has limited availability makes people act fast to purchase.
Scarcity can also present an opportunity to engage your audience in a new way. By creating an interesting background that shares the reason for the scarcity (such as a one-of-a-kind product or special edition that has significant meaning), you can capture and keep the customer’s attention.
Lastly, when it’s done effectively, scarcity marketing can also create a cult following. Going back to the example of Cabbage Patch Kids, every kid wanted one and all of the “cool” kids had one. It can create a powerful loyalty among your audience.