You're very kind. A manufacturer will manufacture. Any manufacturer will manufacture. That's the physical truth of it. But when you want to be a name that people are willing to love with their hearts, or even tattoo onto their skin, you have to do more than manufacture. You have to create. Not just communication, a connection. Not just products, personality. And that, my dear fellow, is what makes for a legendary brand. And that is the gist of the argument. And that is what you're supposed to be getting. Get it?