One thing to keep in mind about the price is that SSC will learn from the Tamashii experience - bottom line is, 3PO is a pretty unsexy character that people sort of want as a side display, but he's not (for most people at least) a centerpiece display character. Yet... he's very complex to design and produce.
The Tama was an insanely high pricepoint two years ago (not quite as insane these days
) because of the metal and technical complexity, but suffered discounts because of that "side display" factor. SSC has another technical marvel - as proven by a great video - but they will need to keep the price in check otherwise they'll see similar drops. I see this as falling in the $220-240 range (which would make it easily over $100 cheaper than Tama's original RRP, but about what the Tama can be had for these days,) but it's a hard one to pick because it's unique.
Re: the "fat head" headsculpt, 3PO's head is one of the worst offenders in terms of lens distortion of any SW helmet. His head looks proportionately TOTALLY different depending on lens choice - sometimes narrow and thin, sometimes wider and more bulbous. So it's more than possible the image I took from the video was taken with a macro lens, and some distortion has created some of that "fat head."
The sculpt is definitely off in a number of ways though - I keep saying the jaw is too bulbous, but whoever said it's that the eyes/nose/mouth being too cllosely clustered has nailed it.