Yes, this guy nails it:
It's message over story/lore/respect of the universe. And that's largely what made this movie feel so unlike Star Wars.
Pretty much, and likely why RJ was hired for a whole trilogy before this even hit the box office, I think those with an agenda behind these films feel that they can use him or he's in agreement with it so he's become their go-to, considering that Ep 9 is only at story pitch and not even script, I wouldn't be shocked if given the chance, JJ gets fired and replaced by Rian.
I do forsee a less predictable reception to Episode 9 now for a number of factors.
- Luke Skywalker may be gone forever, yes a Jedi is not gone just because they physically die, but they may very well not bring him as a Force ghost.
- Carrie Fisher is dead and Leia will never be back.
- Storytelling is being neglected for agenda pushing.
- Every interesting character plot that started in TFA has been close or left feeling like there's nothing worth coming back to learn about in the next installment.
- Marketing would have to give away the entire story to give potential audience any compelling reason to want to see the movie because I think TLJ has squashed
the market value of the brand a bit, just like when a really successful actor does a flop film and suddenly people won't go to any movie just cuz so and so is in it,
this movie has affected the "I'll see it cuz it's more Star Wars" mentality.
- This movie has shown a blatant disregard for fan interest through Phasma, bringing back a character everyone was excited for and let down by in TFA, building up
hope that she'd be turned into something with her return her and getting a cinematic "made you look" by making her even less interesting than the first film and
definitively killing her off. Boba Fett and Darth Maul are probably the most popular characters ever that weren't planned to be and at least their poor fates were
due to lack of anticipation of fan reaction, not intentionally poor.