[Toys-Era] DOFP: Master of Magnetism 1/6 scale

[WhoaItsJBot]

Threezero could learn even more from them.

 

[BLNadal]

Threezero could learn even more from them.

Merle agrees

 

[karamazov80]

Not a bad box. Turnaround looks to be quick on this. Hot Toys could learn SEVERAL lessons from Toys era

Threezero could learn even more from them.

Those are pretty apples and oranges comparisons. HT either didn't pursue, or was unable to obtain the license. And in either case, they have to work with contractual and license holder approval issues that a 3rd party operation bypasses. On top of that, imagine the QC that a major company working through legit channels has to go through, that this company doesn't. Another huge issue is edition size. Official companies produce thousands of figures, have to work with venders to obtain the various materials, have to work with retailers to distribute the goods, have to engage in much higher order marketing, etc. There's also the fact that both HT and 30 have lots of irons in the fire, while Toys-Era can just focus on one or two projects at a time, probably just acting like a glorified version of a custom figure run.

I like the unofficial stuff we get like this, but there's really very little to connect companies of these types with a major operator like Hot Toys or 30.

 

[Motuxmen]

Hot toys has the first class license from fox and marvel. However the actors would not allow their likeness to be used.

Also saying hot toys could learn from them is meaningless. These people do not have to do 3/4 of the stuff that a licensed product normally requires.

Saying the turn around time is quick also may not be accurate. They could have started working on this five years ago. They intentially need to go from first shown proto photos to release quickly becuase if anyone that has the licenses or owns the likeness see it they can get it shut down and seized.

 

[Uncanny Web-Slinger]

Those are pretty apples and oranges comparisons. HT either didn't pursue, or was unable to obtain the license. And in either case, they have to work with contractual and license holder approval issues that a 3rd party operation bypasses. On top of that, imagine the QC that a major company working through legit channels has to go through, that this company doesn't. Another huge issue is edition size. Official companies produce thousands of figures, have to work with venders to obtain the various materials, have to work with retailers to distribute the goods, have to engage in much higher order marketing, etc. There's also the fact that both HT and 30 have lots of irons in the fire, while Toys-Era can just focus on one or two projects at a time, probably just acting like a glorified version of a custom figure run.

I like the unofficial stuff we get like this, but there's really very little to connect companies of these types with a major operator like Hot Toys or 30.

Was referring to them announcing a product and having it ready shortly after instead of a year later, plus delays like Hot Toys.

Even if Hot Toys takes a longer time and produces a larger volume they could work on them for a long time then announce them and then ship them 3-6 months later but instead they tease and announce and delay and delay and don't often release figures until a year or sometimes three after announcement

 

[Motuxmen]

Was referring to them announcing a product and having it ready shortly after instead of a year later, plus delays like Hot Toys.

Even if Hot Toys takes a longer time and produces a larger volume they could work on them for a long time then announce them and then ship them 3-6 months later but instead they tease and announce and delay and delay and don't often release figures until a year or sometimes three after announcement

So what are they going to show at conventions that millions of people attend world wide? You could also say good by to flex. 30-40% customer base lost as well, as there are many that have to pick and choose and save funds. With a limited window that is lost.

As for delays...most figures are not delayed significantly. Thor, Hawkeye, hulk, hill, and most others in the last year released early or on time.

 

[The Iron Koob]

I am so ready for this. Any chance it comes out within the next 4 weeks?

 

[karamazov80]

Was referring to them announcing a product and having it ready shortly after instead of a year later, plus delays like Hot Toys.

Even if Hot Toys takes a longer time and produces a larger volume they could work on them for a long time then announce them and then ship them 3-6 months later but instead they tease and announce and delay and delay and don't often release figures until a year or sometimes three after announcement

I think that's a very rational move for an operation like Hot Toys. They produce a prototype, usually very close to the production figure people get, and then market it and get pre-orders in order to estimate production run size. That of course takes time, unless it's a con exclusive with a pre-determined edition size. Enterbay tried it the other way (announcing figures when they were basically ready to ship), and seems like they had to sit on some of their figures for a good long while to clear them out because of it.

This Master of Magnets figure probably had a run size estimated prior to production, and so they probably did start producing them prior to the pre-order announcement. I wouldn't be surprised if this figure has a run of 500-1,000.

 

[WhoaItsJBot]

I am so ready for this. Any chance it comes out within the next 4 weeks?

The estimate was Q4 so it's possible, but I'm expecting it closer to Christmas. Would be great to be wrong though.

 

[Sidewinder]

Hot toys produce a heck of a lot more product than this company, so delays can certainly be expected. In any case, I thought several Hot Toys figures were bumped up and released much earlier than expected recently, like AoU Captain America.

 

[Motuxmen]

Hot toys produce a heck of a lot more product than this company, so delays can certainly be expected. In any case, I thought several Hot Toys figures were bumped up and released much earlier than expected recently, like AoU Captain America.

They where. And the majority of the "delays" are not from hot toys...but from the distribution network. Such as the sideshow delays due to port issues. The figures where released by hot toys. Also, people often say a figure is "delayed" just becuase their flex pay was changed. Which doesn't indicate figure was delayed at all. Like with Hill and Hulk. The figure has already been released by hot toys. It just takes time to get from Hong Kong to La. And even if it takes 45 days, the figure will still be "released" through sideshow within the time frame that was announced originally (sept-nov I believe).

 

[lordregnis]

is everybody done now?.. can we get back to talking about this awesome figure...

 

[Sidewinder]

is everybody done now?.. can we get back to talking about this awesome figure...

Then how about you post something worthwhile to talk about?

 

[Uncanny Web-Slinger]

Hot toys produce a heck of a lot more product than this company, so delays can certainly be expected. In any case, I thought several Hot Toys figures were bumped up and released much earlier than expected recently, like AoU Captain America.

Delays are an inevitability Hot Toys are just plain awful at scheduling

Look at Batman Returns. They teased it about two years before pre-orders went up. What did that accomplish other than to make fans impatient? They should've announced when ready to put it up for order and perhaps have been working on the first production batch for six months before that to cut down on the release date.

Look at Ripley. Figure shown at SDCC 2014 (or was it 2013) and still no pre-orders. If they didn't have the licensing and likeness and all that business sorted then they shouldn't announce the corresponding figure

 

[ironwez20]

Delays are an inevitability Hot Toys are just plain awful at scheduling

Look at Batman Returns. They teased it about two years before pre-orders went up. What did that accomplish other than to make fans impatient? They should've announced when ready to put it up for order and perhaps have been working on the first production batch for six months before that to cut down on the release date.

Look at Ripley. Figure shown at SDCC 2014 (or was it 2013) and still no pre-orders. If they didn't have the licensing and likeness and all that business sorted then they shouldn't announce the corresponding figure

I agree. That batman Arkam asylum was just..... Wow and lots of other figures have been teased or shown and still no preorders.

 

[Motuxmen]

Delays are an inevitability Hot Toys are just plain awful at scheduling

Look at Batman Returns. They teased it about two years before pre-orders went up. What did that accomplish other than to make fans impatient? They should've announced when ready to put it up for order and perhaps have been working on the first production batch for six months before that to cut down on the release date.

Look at Ripley. Figure shown at SDCC 2014 (or was it 2013) and still no pre-orders. If they didn't have the licensing and likeness and all that business sorted then they shouldn't announce the corresponding figure

They didn't announce the figure. (Ripely or returns) they showed a prototype. That's standard OP. Sdcc wouldn't exist if they did it your way.

The figure is announced when it goes up for pre order.

 

[CollectorGuy]

They didn't announce the figure. (Ripely or returns) they showed a prototype. That's standard OP. Sdcc wouldn't exist if they did it your way.

The figure is announced when it goes up for pre order.

BR was announced and teased before it was ever shown. They were in the wrong on that one. They announced both 1/4 and 1/6th scale stuff.

 

[Shawpaw]

The feral battle still rages

 

[Motuxmen]

BR was announced and teased before it was ever shown. They were in the wrong on that one. They announced both 1/4 and 1/6th scale stuff.

They announced the license. Not the figure. They teased the figure. But no figure is ever announced until it's actually put up for order.

And as for the announcing of the license and plans, they are required to do. When a license is awarded the company has to announce it publicly.

 

[WhoaItsJBot]

Announcing a license is fine with me, it's when they show off unpainted prototypes that never reach fruition that annoys me. The Arkham Joker and Walking Dead figures are prime examples. Don't show anything specific if you aren't able to finish.

Hot Toys has been great with Marvel releases lately, releasing on time or ahead of schedule. I wonder if DC will get the same treatment starting next year.