It's not a huge deal, but it is one more reason. Football is on par in the violent category, arguably even more violent then mma giving the long term consequences and the life span of their careers, and yet, it's very family friendly, as well as boxing. I would also say boxing gets plenty more coverage on espn than mma, and we all know how lame boxing is now. Little things will continue to keep mma from growing. This country loves violence, well humans do in general I guess, so why doesn't mma get more attention?