PF Boba and this guy are apples and oranges. Boba was a one shot deal, with 4000 made. They developed this body and since it premiered we have had Obi Wan, Stormtroopers, Utapau Clone Trooper, TFU Stormtrooper. Thats 14,000 that we know of and lets assume 3000 more of TFU. The development costs have been spread over 17,000 figures and I think it's safe to assume we will have several thousand more clones in this first year. So the actual cost per figure is well below $90. When your profit greatly outweighs your cost, its overpriced. These companies charge this much for these figures simply because "we" pay it. A lot of work goes into them no doubt, but in the long run, these are fancy GI Joes at four times the price.