Lol.
It's this same thinking that wonders WHY these things take a year to make, when they have one in the store right now!!!!
This is one of the reasons Hot Toys figures prices continue to rise.
ALL costs rise over time. Cost to live, heating, food, fuel, etc.
Now if YOUR costs rise, so do HT's costs.
A lot of people argue that with great success, HT prices should come down over time.
There is a reason this isn't the case, and it's NOT that HT are greedy.
When manufacturing an item(Let's say an iPhone for example). There will be tooling costs for the initial moulds and parts, and an assembly cost per item.
They will assume a certain amount of sales over the 1 year life of the item(As they bring out a new one every year), factor in how much profit they want and that will give them a ~per-unit~ price.
After that year is up and they have a new one on sale, the new one has the "high end" price, and the relegate the old one to a cheaper price point, so people who don't have as much cash can pick up a new one of "Last years' model". They already amortised the tooling and production costs last year, so the development costs(Except for the small labour costs), have already been covered, and all sales are just icing on the cake as that model is *paid for* by the previous year's sales.
With HT, that never happens.
Sure, if they got out the old MKIII Iron Man moulds, they could pump out copies and sell them for $120. The same goes for any "hard body" figures.
But for every NEW figure, costs rise steadily due to the factors i mentioned above.
And for people who wonder why figures cost more, even in a version with a high numbered edition still cost more, the reason is this:
No matter HOW MANY Avengers Captain America figures they make, EVERY tunic needs sewn together by hand. EVERY face and glove and boot needs painted. EVERY Iron Man needs the electronics soldered together.
Their production costs
never go down. Only up. Which is why we are seeing an(Approximately) $30 rise per year for normal clothed figures and about $50 per year rise for moulded Iron Man style figures.
It's just about maintaining a profit margin in the face of rising costs for everyone.
/lesson...