Motuxmen
Super Freak
- Joined
- Feb 13, 2014
- Messages
- 10,760
- Reaction score
- 112
Sure, they can. But there are issues like contracts language and production costs that are not public. Many many (almost all) licensing contracts have production requirements as far as numbers per sku or product. And there are numbers that are required to make money. So after years of villains not selling well I would expect them to have already cut back the production to a point where they couldn't further reduce to make it a viable product. They know there's some people who buy them so they make them, factoring in that some people won't invest in a property if they can't at least get the "big bad " so they are willing to take the lower sales. But there's just no real business reason to expand further into figures that won't sell as well as the worst selling ones they already produce, especially if it's at less total numbers to start with..especially when there's lots of other figures to make that do sell and sell well.
But there's almost certainly (marvel and DC and fox and others all do it all the time) a min amount they have to produce (or at least compensate the studio for) to be in complance with the contracts. And there is a min requirement to break even with production and over head. Asking them to make more of the less popular, worst selling figures in smaller numbers is a big ask. Why do that when you have others and you already make figures that represent that (I mean they already make villains that don't sell well so asking them to expand that to more villains who will sell less)
