Indeed.Are you crazy? Were you not watching the comments on the HT Facebook page, when this was revealed? Loki is drawing in a new crowd of female collectors who want him badly, and pretty much do not care about the rest of the Avengers line - they just want this figure.
And on YouTube. What females have to say about Loki on YouTube is pretty revealing.... and pretty funny. Loki has a ferociously dedicated female fanbase, and probably 9 out of 10 of those chicks want this figure. Many of them preordered the first day he went up.
Nope, can't see him performing like the Franco GG... not even close. No one gave a damn about GG2, not even me - and I loved the Raimi Spiderverse to death. Well, except for Mary Jane and Venom, both of whom were horribly miscast. And the third film, which should pretty much die in a fire in general.
I actually see this selling out quick once he is actually released. There's a reason they bumped up his production value. Still debating if I should just order him. He's my one figure that I would make an exception for to my only IM line rule.