To yank the thread away from the action figure in question for a bit: the simple guide to understanding the [villain-centric] female mindset related to the male Avengers: or maybe I should just speak for myself...
Cap: A true hero. Does the right thing for the right reasons, and let's not forget the movie version is smooooookin'-hot. For a hero, he's all that. I like Cap a lot. You cant help but like him.
He's a little too holy to be relatable, though.
Iron Man: A condescending bastard. Throw those rocks at me IM fans, it changeth nothing
There is very little heroic about this guy, although the ending to the movie shows [perhaps] some evolution in his mindset. Billionaire, philanthropist, playboy.... not very relatable, plus he's dating Gweneth Paltrow. What chance does a non-actress, non-model have? Yeah.... not much. [I did like the 1st film especially. Not really hatin' on IM, he's just so not my type.]
Hulk: Passing on giant green guys that go raaaar!!, no offense.
Hawkeye: Not too bad. Don't know much about him, as I recall he has a reputation for irritability. Irritability is un-heroic. He has possiblity
THOR: Obviously meant to be perfect. However he does things I don't like. Don't like his attitude. He had being thrown out of Asgard absolutely coming, and still has some stuff to learn about humility. He's like a superpowered captain of the football team: you love me! you HAVE to. Ugh.
Loki: A condescending bastard, but for all the right reasons. Loki has legitimate reasons for grievance. Wrongs have been done him and more are coming. He is a man denied, his fate is already written and it is not a happy one. But while trying to change his fate, he is lookin' smooooookin' hot. he's always been rather interesting-looking and in this movie he is drop-dead sex-cellent.
No buyer's remorse here, I want this figure WORSE than ever. I agree with others in wanting the Thor movie costume as well as the "battle version" costume he was wearing while in detention. I doubt we will see those, but one can dream.
I hope the HT figure does really well so maybe in the future, more Loki stuff will be forthcoming.