Wheres that number from?
When sideshow ships HTs to the retailers, it's a 33% markdown from the price sideshow charges. I know this because my friend owns a comic book shop and he used to order me HTs for cheap from sideshow. I paid 175 for superman, 175 for mark 1 2.0, 350 for tumbler, 189 for keaton batman and etc. My friend pretty much made 10% off me and passed the other 23% savings to me. So yeah, sideshow is making some good money from those who orders from them..and I have seen online retailers usually providing a 10% discount and make the other 23% as profit.