I don't get your toy comment but toys have become a grown up thing now.
Well, don't take my word for it because I don't even reside in the US, but apparently, BvS toys aren't really moving that well. Folks in various sites are reporting that they move rather slowly. Again, I'm not 100% certain of that, it might be an isolated incident, but I've read the same remark in various sites (CBM, CBR, CV, even Tumblr). Dunno, but at least it holds true for some stores.