There is an idea at the moment that a strong female character must take on traditional masculine attributes and out men the men to be strong (at the expense of traditional female characteristics). This is quite often coincided with male characters taking on the traditional damsel role or just being less intelligent and having less agency than female ones.whilst you might say 'it's about time' or 'now men know how it feels', this isn't going to change the fact that such material will not appeal to your typical male audience. Well written diverse characters like black panther and wonder woman appeal to everyone.
Ultimately, I hope that this period has shown the bean counters that well written characters is the way forward.
This leads into talk about male and female attributes and what exactly they are. You have strong, imposing women and mild, timid men in real life. Does that mean they aren't 'real' women? Are those types not 'real' men? Does that mean those archetypes shouldn't be seen on screen because it comes at the expense of masculinity? All interesting stuff and I for one like the fact that it brings up questions on humanity and what it means to be someone.