RagingBull
Super Freak
I'm no big Venom fan, but I don't think you understand where some others are coming from--it isn't that they thought Venom was a better, more fully developed character in the film. It is that Venom is a reasonably iconic Spidey villain, and doesn't look like a reject from some 1990s snowboarding tournament. Again, if folks were buying because of film alone, then this Spidey would be fairly unpopular, IMO, because most people agree that the movie was terrible. People are buying because it's freakin' Spiderman! I have no love for the movie, but will absolutely buy Spiderman, Sandman, and probably Venom. I have no real interest in extreme snowboarder Osbourne, though the figure looks terrific as figures go.
It's a bit like Ghost Rider, if it was just down to the film, HT would hardly of sold any, I bought GR because he's an iconic comic book character, who I really like. I'd be buying Venom for the same reasons.