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Perhaps they didn't include a full sculpt to keep the 1/6th version still desirable to those who need the sculpt.
People don’t really cross-shop the two scales. You either prefer one or the other or you like both and get both accordingly.
The simplest answer is honestly more likely to be corner/cost cutting.
Why make full head sculpt when just face do trick?
They know it’ll sell. And they’ll make the Mk VI with the same helmeted face sculpt and that’ll sell, too.
Iron Man being such a lucrative money printer for Hot Toys has unfortunately made a lot of Iron Man figures some of the worst priced, laziest, and least value for money releases for collectors.