A normal HT figure(Or IM, specifically) generally goes like this:
1. Preorder period(Hardcore fans with the cash, or people who want to flexpay it preorder right away)
2. 8 to 12 months of waiting(Some people cancel for newer, cooler stuff, and a trickle of new orders fills up the preorder slots).
3. A pre-release teaser will be shown at a convention or show, or even on HT's facebook page.
4. OMG posts pics(Item sells out and goes to waitlist if it hasn't before).
5. People start clamouring to try and order it now it's sold out(And are having to pay 25% more than the preorder price as the prices have magically jumped for no good reason).
6. Item hits stores and is priced a bit higher(Though the occasional bargain can be had).
7. A slew of waiting customers with cash want it desperately and don't mind paying ridiculous amounts for it.
Now, with most IM figures it seems to go that way.
This one really jumped the gun by being available with almost no OMG-style hype.
BAM! It was available and being shipped.
I think their normal system whips the buying public into a bit of a frenzy.
And they didn't do that this time.
I think it will take a little while for it to sell out.
For now, i think everyone was caught off guard!