Here's how it now goes at Hot Toys HQ:
1. Acquire a license
2. Put one characters into production
3. Tell the eagerly awaiting fans
4. Let fans speculate on what's next for the license
5. Release the figure amongst the other big name franchises
6. if the figure doesn't set company records, abandon the license after the1st (possibly second) figure
7. Kick back and release an "updated" existing figure's like Joker, Iron Man or Predator.
8. Watch the money roll in from fools
You can't dispute number 5.
I've read time and time again of people canceling a figure to make room for a different figure.
So if a line fails to sell it can be partially because HT are releasing another bunch of figures that are taking sales away from that particular line.
So by this logic the franchise would've sold better if not for a saturated market dividing sales.
I personally love that we are getting a few new licenses, but i HATE that they will end after one or two figures, so HT can focus on developing more of a particular line
Instead of a fourth Joker figure, we could've had one Clu from Tron Legacy, or even one Loki from Thor, at least it s new figure from an under-developed line rather than a remake from a line with alot of figures already. Instead of just making Batman fans happy make fans of other licenses happy too.
I believe in equal opportunity... One line maxed out with figs is basically screwing over another line that gets one or two, just because fans of a particular line get what they want doesn't mean that fans of a line that isn't getting the attention shouldn't get theirs.
I am more of a fan of X-men First Class than i am of Cap & Thor and thus the Avengers, so 'd like an equal amount of figures, but with the rampant popularity of the Avengers, X-men will get swept aside, even if the avengers film is awful.