Couple of other areas where I think the set could use improvement and ancillary, the line could use improvement. Again, as suggestions, from the standpoint of an individual collector -
1) Adding some type of armor/saddlebag/pack system for Timber as such
https://militarygear.com/news/wp-content/uploads/2011/05/intruder_specs.jpg
https://1.bp.blogspot.com/-YF0eSf6c1hU/TtX8Dh6MxTI/AAAAAAAAB3Y/TKsheMcyyIU/s1600/dog6.jpg
Other brands such as Toys City and Scale Store and even Hot Toys under their Apexplorer line have done this for their dogs.
2) To draw in the vast group of predominately military 1/6th collectors out there, I would suggest inclusion of weapons as "anchor" pieces that simply are not accessible from any other brand ( I think SSC Joe actually does this quite a bit already)
One suggestion would be to shift the standard Joe pistol from the Kimber 45, where the mold has been reused often now, to the HK USP compact.
https://world.guns.ru/userfiles/images/handguns/germany/hg11/1287727052.jpg
The compact 45 is not common in the hobby, would draw in military collectors, raise the profile of the SSC sets through the robust loose parts market and still have the "accessory rail" for later variation such as laser units, lights, suppressors and "Match" compensators as shown. This would allow SSC to take the core mold and reuse it, and add new tweaks to interest fans at a low cost for tooling/R&D.
3) Use of "printables" within the packaging/artwork scheme. At some level, the box art and design is a sunk cost anyway, but if you added in areas where the customer can cut out a set of "printables", you can create low cost value and something fun for collectors.
For example Hot Toys did this as an anniversary gift to their HK collectors.
https://1.bp.blogspot.com/_eYNJGaiI1ss/SynljShMXqI/AAAAAAAAE1U/M_DhAo1rqRU/s400/xmas-card.jpg
Simple cut, fold and glue ammo boxes or MREs or "Joe" newspapers or even a 1/6th for 1/6th boxed set like HT did would IMHO be a great way to push sales for your dioramas, as they are already diorama related and factor in new "accessories" for the figure that are low cost. Also it would allow your in house artists to stretch their legs creatively to think of fun things that can be done with 1/6th printables to really spruce up a set.
4) Harkening from GI Joe Sigma Six, I'd suggest "functional packaging"
https://www.papatoy.com/5473-thickbox/gi-joe-sigma-6-windblade-snake-eyes-weapons-7.jpg
Again, since you already are sinking into cost already for the artwork and packaging, why not take a page from the Sigma Six book and make clamshell "storage/ammo" crates from inexpensive plastic that can be made part of the packaging for safety/shipping security of the item, but also serve as a functional part of the "value" for collectors when they get it home. Again, this would add "diorama" value within a set, further encouraging collectors to consider your environments as possible future purchases to further enhance the "backdrop/display" aspect of their SSC Joes.
5) Taking a play from the Hot Toys military playbook, creating a "SSC GI Joe Weapons Pack" This would do several things. First, it would be "homage" to the original weapons packs released for the 4 inch figures in the 80s during the RAH era. Second, as it did for Hot Toys Military, it would allow SSC to make more value out of existing R&D and and molds already used, to maximize value. The highest secondary market values on SSC Joe items are typically the weapons. And this is because 1/6th weapons are applicable across multiple genres and interests. A SSC Hawk Dan Wesson SPC revolver can be used by a female figure collector, a modern military collector, a vintage collector doing Adventure Team. High value in demand 1/6th weapons have historically anchored figure sets in this hobby and maintain the most stable loose parts value structure.
https://www.oziegoods.com/prodimages/HTWEAPONS/Revised_Gun-Set-2.jpg
Hot Toys packaged them in groups of 10-12 to a case, with the case being sold at the MSRP of 1 HT full figure set at the time. This opened up a lot of options. Dealers could part out the sets if they wished, or sell them by the case, giving them the most options. Individual collectors could selectively try to acquire certain weapons or all of them. Either way, at the distributor level, the actual "sale" was like a single boxed figure set.
The benefit being the mini weapons boxes can have slight variations from the versions released in the figure sets. Some slight alterations to color. Some different sights. Maybe the inclusion of a suppressor or grenade launcher.
How often can you reuse the Beachhead crossbow? The Hawk Giant hand cannon revolver? The Stalker classic submachinegun? The Rock N' Roll M60E4? In a full figure set, not that simple, in a mass pack gun set? I'd say you've got a potential winner. Also as a side benefit, by appealing to other subsets in the 1/6th hobby, who might start out with a single weapons set or individual weapons box, it might lead them back to your full fledged 1/6th Joe line. It's a variation of selling basic plastic crack, give the first small dose at a price and value that isn't a major investment, a test run, let them experience the product, let them follow the url you put on the weapons box and see if you can reel in a future "customer for life" for the SSC Brand.
How this relates to Snake Eyes is it can invest SSC into giving Snake all NEW weapons as there is another outlet for the the reuse of the mold instead of using the set itself as a drop off point for preexisting molds.
IMHO, I believe adding "value" to the set can come from multiple directions, with increased creativity and exploiting the other subsets of the 1/6th collectors market.
With all due respect, thank you SSC if you are reading,
MeatHook