Let's face it, most film analysts thought Marvel and Universal were nuts to go back to the drawing board for Friday's No. 1 The Incredible Hulk after the 2003 Ang Lee/Eric Bana version was beaten up so badly both by critics and the box office. "When Marvel and Universal announced they were making a Hulk film again, there were big whoops this would be the first flop of the summer," a studio insider recalled to me. "But now something good is going to happen." That's because this time around Marvel Studios self-financed its PG-13 comic book caper and stayed within a budget of around $160 million. Then the studio kept a tight rein on both director Louis Leterrier and star Edward Norton, who rewrote the script, then fought Marvel's deep cuts to the final pic that nevertheless were well reviewed (67% positive). So it's miraculous that The Incredible Hulk, which opened Friday in 3,505 theaters, made $21 million and should result in a $54.7 million weekend. Especially since its two studios were only expecting a $45M FSS. True, that's less than the $62.1M debut of the first Hulk. But that disappointing film experienced a huge drop-off, so what was anticipated to be a smash hit made only $132M in domestic gross. Whereas even with the baggage from the previous version, this new The Incredible Hulk benefitted from slicker marketing and plotting as well as a lot of goodwill from Marvel's blockbuster Iron Man. Not to mention that Robert Downey Jr cameo.