Honestly from the way I see it I think SS released it the way they did because they knew they had such a limited number of them. If they sent a mass email in the thur newsletter that it was going to be released on fri it would have been complete pandemonium and most likely with everyone trying to buy it at once the servers could/would of probably froze up and caused a real problem. So they sold it on a random day and sent out emails to those that subscribed to the exclusive email about the BD mark VII. I know that some people subscribed to the email but didn't get the email until wayyyy late which sucks, but it seems a good amount of freeks that subscribed to this thread did have a chance to buy one. So I think all in all the only real thing SS screwed the pooch on was not getting out the emails on time, but with such a limited number there isn't much they could of done that would of made this much better, either way a lot of people would of been screwed.