You have to remember that for every hardcore SW geek that you find in movie and collectible forums there are a ton more non SW movie and collectible geeks out there a ton more!
If there were then geek movies would have 5 billion box office numbers for every big movie.
Marketing to non geeks is even more important for studios than marketing for hardcore geeks.
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Yeah.. All the hardcore geeks already own these films multiple times on physical media.