Doesn't it seem like a bad business decision and premature to announce the bluray September release date when the movie is only 3 weeks out.
Won't that hurt ticket sales on its way to 2 billion?
From High Def Digest:
The superpowered moneymaker will assemble on Blu-ray and Blu-ray 3D in September!
In an early announcement to retailers, Disney/Buena Vista is preparing 'The Avengers' Blu-ray/DVD combo pack and 'The Avengers - 3D' Blu-ray 3D/Blu-ray/DVD/Digital Copy combo pack for September 25.
Joss Whedon's action/adventure based on the Marvel Comics team of superheroes features an all-star cast including Robert Downey Jr., Samuel L. Jackson, Chris Evans, Chris Hemsworth, Mark Ruffalo, Scarlett Johansson, and Jeremy Renner.
Specs have yet to be revealed, but supplements will include: Audio Commentary by Director Joss Whedon; Disney's Second Screen; Assembling the Ultimate Team; A Visual Journey; Gag Reel; Item 47 (Marvel One-Shot Short Film); 9 Deleted/Extended Scenes; and Soundgarden's Live to Rise Music Video.
Suggested list price for the Blu-ray will likely be set at $39.99 with the Blu-ray 3D $49.99.