SolidLiquidFox
doing it...for all of us
Let's say you are a business owner supplying a product to customers. You have 1000 customers willing to pay you $100 for your product. How many do you make?
Non-collectible items? Your basic economics class will tell you to make 1,000. Meet supply/demand, avoid unnecesary overhead costs, etc.
Collectibles? that's a different animal. I think most of us that have been around these parts for about 6-7 years have seen Sideshow then and Sideshow now. We have seen how their market has expanded. We have seen edition sizes for exclusives go from 300 to 500 to 750 and up to 1250.
The point is that no matter what urge you have to make 3,000 Hulk maquettes with an open edition, there has to be some kind of restraint in order to keep your customer base happy. They are not just selling you polystone. They are selling you all the other stuff that comes with it: the way owning a particular limited piece of your favorite character makes you feel, the foder for discussion on different forums as you analyze something you feel fortunate to own and not many others own, etc. There are a lot of "feelings" involved in collectibles and "feeling" special is one of them. Open editions remove that sense of urgency to get something now from a large number of your consumers. Is that good business?
It's more complicated than making other products. I doubt there is this much passion and sense of community when you buy a pair of scissors, a pair of pants or some shampoo. How many you make depends on what product you are making.
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