Revisions to the unified rules of mma in 2012 include:
3.) The term "damage" will no longer be used as a descriptor when discussing the scoring of a round. It will be replaced by "effective".
Clarifications to definitions of terms include:
1.) "Effective Striking" - Heavier strikes that have a visible impact on the opponent will be given more weight than the number of strikes landed.
this is copied directly from the ufc website that describes the scoring criteria that was used in the fight we are talking about ( it isn't all of it, just the relevant portion)
a)All bouts will be evaluated and scored by 3 judges who shall evaluate the contest from different location around the ring/fighting area. The referee may not be one of the 3 judges.
The 10-Point Must System will be the standard system of scoring a bout. Under the 10-Point Must Scoring System, 10 points must be awarded to the winner of the round and 9 points or less must be awarded to the loser, except for a rare even round, which is scored (10-10).
Judges shall evaluate mixed martial arts techniques, such as effective striking, effective grappling, control of the ring/fighting area, effective aggressiveness and defense.
Evaluations shall be made in the order in which the techniques appear in (c) above, giving the most weight in scoring to effective striking, effective grappling, control of the fighting area and effective aggressiveness and defense.
Effective striking is judged by determining the total number of legal strikes landed by a contestant.
Effective grappling is judged by considering the amount of successful executions of a legal takedown and reversals. Examples of factors to consider are take downs from standing position to mount position, passing the guard to mount position, and bottom position fighters using an active threatening guard.
Fighting area control is judged by determining who is dictating the pace, location and position of the bout. Examples of factors to consider are countering a grappler's attempt at takedown by remaining standing and legally striking, taking down an opponent to force a ground fight, creating threatening submission attempts, passing the guard to achieve mount, and creating striking opportunities.
Effective aggressiveness means moving forward and landing a legal strike.
as i said, was more effective; theres no way to judge damage..yea his face can look bad but everybody bruises differently and what have you, thats why damage isn't used as the primary focal point when scoring...