Yup.
Basically, "SUPER LIMITED EDITION GOLD IRON MAN EXCLUSIVE, BUY NOW!". Throw Midas, a repaint, up for $300 and people will expect and accept more Iron Man figures at that price point. Case in point, all the folks that thought this Python was going to be the same price and were relieved when it was *only* $30 less and were surprised/excited by it.
Or it could mean, Hot Toys made 2,000 more Pythons than they did Midas and can sell it at a reduced price.
Quick example:
5,000 Midas @ $300=$1,500,000
7,000 Pythons @ $270=$1,890,000
Production costs
5,000 Midas @ $40 per figure=$200,000
7,000 Pythons @$45 per figure=$315,000
Profit
$1,500,000-200,000=1,300,000
$1,890,000-315,000=1,575,000