Look at how the mk3 DC is being received. Just beciase it's a popular armor doesn't mean it will sell well. Aou just came out. In theaters in Asia a month ago. The hype for it is light years ahead of any other current marvel movie(save ant-man). It's current. So why not ride that free advertising. Free product awareness. Especially if the suits are not iconic. If they are not, then when else are they going to sell better then now?
And to hold it against hot toys to do a 1/4 scale of its most popular and fastest and highest volume sales character is just not understanding business. The pace for SW is five times that of iron man. They are showing off a 1/6 MF and a future possible for sale 1/6 tie fighter. I doon't see a quinjet or Starks mansion. But I'm not mad at those that are getting the things they want. It's interest and sales driven. If a 1/4 endo and a 1/4 batman and a 1/6 batmobile did great sales then they would make more. They are not going to pooh pooh a great seller on the off chance something else may sell. But they will try out something else if the previous item is a mid level seller or poor seller. To try and find that next top seller. They make iron man beucase they can and do sell it at a good margin, great margin even. It's not some comic industrial complex holding the man down. It's business.
I never said I held it against them. It was just an observation. For all intents and purposes, the QS 001 was not a great move, financially. You look at the 1/6th scale line-up, comparatively; there is always room for improvement. With the QS, though, there was none of that. Sure, there were some minor complaints, like "the back of his head is too sloped and it doesn't look like an actual human head could fit in that cowl," but there was, really, nothing that would make a second release necessary, other than just a straight-up re-release to make more money. They included everything they could possibly include from the two films it appeared in, they left no real room for improvement, in terms of the quality of the likeness and paint, and so on, and so forth.
The line just went in a different direction than we were expecting, based on those first few releases. Like DiFabio said, the first three that we saw were TDK Batman, the T-800 Endo from T2, and, as far as teasers go, the Police Shootout T-800 from T1. All three of those are iconic. The execution of the two that were released, as well as the incredibly slow output of 1/4 Scale stuff, led us to believe that this was something special that would be above the typical "what's hot" BS that we had known all too well from the 1/6th side of things, but, alas, that was not meant to be, as we're getting Vaders from the PT, Baby Groots, and Iron Men from an Avengers movie that, to many people, was just "okay."
