Re: Iron Man 3 1/6th scale Pepper Potts & Mark IX Collectible Figures.
Well, I don't know... let's consider what's going into this set.
The Pepper Head Sculpt, and her shoes we know are new sculpts. The light up MK7 helmet... maybe. It might be a new mold, but they probably made it using the existing MK7 sculpt. The helmeted pepper sculpt is new, but they probably stuck it in the same empty MK42 helmet they put Tony's face into.
Her clothes are fairly simply and straightforward; no fancy costume or a lot of stitching here.
Everything else here is using molds that already existed. The MK9, while a new suit, is comprised entirely of existing parts. So the manufacturing cost is spread out on that. Pepper's body is probably just a stock female body.
So it's not to say that they would, but it's possible that HT could sell the set for less than expected. The comparisons being made here are to sets that (I feel) include more custom/new molds than this one does.
But, I imagine we'll know for sure soon enough.