Of course they're gonna re-release this for Ultron, they already sold it twice, you think they won't go for the hat-trick? All they have to do is paint it silver. Its too easy! They can't stop themselves! Look at PeaceMaker
Hell I bet they've already done it
They probably got an extra stock pile of Thors for the 'Movie Promo' edition ready and waiting, just sitting in one of Howards many vacant car ports. Hes probably built a little throne out of all the boxes. Need I remind you, this company is currently selling styrofoam. The same company that made Cowboy Tony Stark. The same company selling half an Ironman