The irony is that the longer they draw out the release date for this figure, the less likely it is to sell, due to low buzz factor. The only thing I can fathom is that they want to release this figure in closer proximity to the next film or something to try to salvage interest. It seems the only people that care about this figure these days are the hardcore Spidey fans and especially those who really liked the last Spidey film.
That's my best guess now.
That would be me