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Just a theory, but I think one reason they only did DP from the first movie is because the level of badassery from other characters just wasn’t high enough to justify $200+ figures.
I'd say no-one really knew how the first Deadpool would go. Hot Toys included. So they kept it just to the main character. But now with the known success I'd also say that's also a good indicator for more than one figure as well.