I just watched the end battle from Avengers again and a couple things that stood out with regard to this piece:
1. Neither head on the figure is very accurate. This is the "post nuke" look with the jettisoned rocket packs yet the masked head doesn't even have as much battle damage as he did close to the beginning of the fight. Take a look during the "Call it Captain" scene when Cap is giving everyone orders. Stark's mask is already beat to hell with huge marks/scratches covering the entire right side of the "face." No such wear on this figure's mask.
2. Post nuke his mask is either on (with the aforementioned scratches,) half torn off (which the figure doesn't include) and totally off (which also is not included with the figure.) The "flip-up" face mask of the figure is not related to this particular movie look at all.
3. Its ironic that this figure features "repulsor blasting" hands yet after the nuke was the one time of the battle he didn't actually fire them.
4. The original Mark VII figure that is soon to ship really only represents Iron Man as he was hovering outside his penthouse ready to blast Loki ("there was one other man you pissed off, his name was Phil.") This new BD figure, though strangely inaccurate in significant ways, just "feels" more appropriate with a movie/full Avengers team display.