I'm with you, some of his points are valid, some not so much, some within Hot Toys' control, some not.
I agree that the app seems to be a complete dud as it stands now, and as any IT Marketing person will tell you, you need to catch people's attention...like he said, there's probably a bunch of people who downloaded it (me included), just to look at it for about 5 minutes and then delete it. There was a real opportunity missed there as an advertising tool.
I'm not sure Hot Toys is being "dishonest" about their pricing - premium licenses come with a cost added in. But it does seem to me that Hot Toys has gotten to the point where, if it's a character I really want, I'm buying it regardless of $20 here or there.
My big agreement with him - and this isn't a Hot Toys issue, but a Marvel issue - is there's no suspense anymore. While I'm excited for the new flicks coming out, you don't need to tell us the film slate for the next five years. Give us a little suspense here. He's right - when Avengers came out, I bought all of the main cast, not knowing what we'd see again. But now, I pick and choose which figures I get, because I know there'll be another one, and I can spread out my costs. Especially on a guy like Thor, who you know isn't going to change his duds anytime soon. For me, I also skipped out on AoU Cap for the same reason - by the time he was getting ready to come out, we already saw leaks of essentially the same costume in CW. Might as well wait. I'm doing that on everything now, it seems like. It doesn't help that Hot Toys doesn't tend to knock a figure out of the park until the second or even third try. I'm skipping Ant-Man, cuz I know there will be a new one from CW, and I may end up just waiting for the second film. Who knows? Probably going to skip Spidey and Black Panther this time out for the same reason. On one side, it's a good thing for us collectors, but as a fan of the films, I find it all becoming kindof like a mechanized factory instead of an anticipation.
I do think HT got stuck here a bit. They released Dark World Thor way too late and this one way to early. I don't see any need to get this one (my opinion, with a budget
) if you have the last one. There really isn't much improvement. They should've pushed back this release to next year some time and moved up Scarlet Witch, Ultron, Quicksilver, etc to space it out better. It might have been a factory issue, but I feel like scheduling could've been done better. At least if it came out sometime let's say next summer, there's enough of a gap to say, "Hey, I haven't seen Thor in a while, let me pick him up!" Not to mention the app might've been in a better shape by then...