I'm sure there was a huge rush for her, but that'll die down. I don't think she'll stick around, but it all depends on the number they put out for her. She'll sell out eventually, but I'm sure they want to cash in as much as they can on her too.
I'm sure that the price and lack of anything really turned off some. I'm still pretty irked about it, as it's kind of like they knew we'd have to order if we really wanted a Hill, and put very little effort into adding anything special to her, then just gave her the same price tag as everyone else.
She really should've come with a few more things, or they should've made her $199.99. It's just $20, but that adds up in the end. As someone mentioned, Widow is $5 more and comes with a lot more stuff. Even this Hellicarrier holoboard would've been awesome and suited the character.
But we all paid for it already and they're not adding anything, so I guess that proves they didn't need too! Just would've been cooler on their part had they done it.